They also retained former Fila sports marketing chief Howe Burch to run the marketing side of the business through his firm, twelve. Jeanne MacPherson, who was in operations at Diadora and Lanzera, will coordinate the operations functions for LCS NA. Jon said he will be running the footwear side of the business, while Danny leads the apparel effort and Paul heads up the performance end of the brand.Įpstein said they intend to become a “sales and marketing machine” and will outsource many of the operational functions. Epstein said that Milone also has a “significant interest” in the business. sales at its peak.Įpstein is the majority owner of Le Coq Sportif North America and has partnered with Paul Milone, formerly of Diadora and Lanzera, and Danny Lieberman. Epstein said the brand had approximately $35 million in U.S. Itochu reportedly did more than $50 million in Le Coq business in Japan last year and saw the building potential in the U.S. “We look forward to achieving the same level of success in North America that the brand has experienced throughout the rest of the world.” “There are few brands in this category that can match Le Coq Sportifs sports heritage and lifestyle cachet” said Mr. He said the entry point for LCS will be at the top tier, but will have real balance across the line, from $150 kangaroo leather soccer boots to top-of the-line sportswear. Epstein said he believes there is a real desire in the marketplace for brands like Le Coq that have a “storied past”. Epstein last week to discuss this latest venture with a brand he said he has known “somewhat intimately” for 20 years. Sports Executive Weekly caught up with Mr. The business will be managed by Le Coq Sportif North America. The Le Coq Sportif license for North America is now owned by trading powerhouse Itochu International, which also owns the Le Coq IP in Asia. The timing looks to be right for the re-emergence of Le Coq as a number of other premium labels such as Puma, Le Tigre, and LaCoste perform well in both boutique and specialty channels. and Canada after a long hiatus from the market. For those that wondered where Jon Epstein would surface again, their questions were answered last week as the former Fila and adidas executive officially announced the creation of Le Coq Sportif North America, an operating company set up to manage the Le Coq Sportif brand in the U.S.
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